The author of numerous books on advertising and the creator of Lovemarks (a fixture in all marketing textbooks since), Kevin is a renowned public speaker with provocative views on brands, marketing and management, who recently proclaimed that "marketing is dead".
In business today, reengineering and restructuring and re-everything only add incremental growth. Rigid process-driven organizations need to act more intuitively, instinctively - and be driven by ideas not rules. Creativity is today's most important leadership quality to cope with growing complexity, yet no coherent leadership model exists. Kevin Roberts will present, 'Creative Leadership', the next radical order for solving problems, increasing competitiveness, accelerating brands, driving business results and winning in an always-on world.
Kevin Roberts has been at the head of the world's most famous advertising agency for 15 years. Before his work at Saatchi & Saatchi, Kevin served as Marketing Director at Procter & Gamble and Gillette, and became CEO of Pepsi in Canada. He is one of the most famous and prominent representatives in modern advertising, and is famous for his non-standard presenting style. Once he came to a business meeting with a real live lion, and on another occasion shot at a Coca-Cola vending machine with a Kalashnikov assault rifle in front of the Canadian police to mark Pepsi's victory in the legendary war between the two iconic drinks brands.
Kevin Roberts is a former CEO-in-Residence of the University of Cambridge's Judge Business School, Professor at Limerick University in Ireland, Professor Emeritus at the University of Auckland and at the Peruvian University of applied Sciences. And in 2004 he was appointed Business Ambassador for the New Zealand United States Council.