Saatchi & Saatchi Russia has created an
advertising campaign for the Santa Bremor “Matias” brand. The spots will be
transmitted throughout the Russian Federation and Byelorussia.
The agency had an aim to improve brand recognition and create an emotional connection with the consumer. The solution was quite unexpected. Saatchi & Saatchi decided to remind the consumers that herring is a fish after all.
According to the insight, herring is usually thought of as a delicious meal or salty snack, however the right herring, especially if it is fresh, can be very good for you as well. And ‘Matias’ is just that herring.
Saatchi & Saatchi Russia has communicated this product advantage in an original and emotional way.
In the spots a giant herring suddenly appears in the right moment to do good for people who find themselves in a tough spot; helping with everything from a broken tap to a swimming suit left at home.