'How Do You See Me'

The campaign is manifested through a simple yet powerful online film titled ‘How Do You See Me’ that features Anna Rose Rubright, a girl with Down syndrome narrating the life she wants to have, played by actress Olivia Wilde. This metaphor is aimed to ignite a conversation around how those living with Down syndrome see themselves and how they are often times disadvantaged when people pre-judge them based on their condition. People with Down syndrome are still too often victims of discrimination, and even more than what is said about them, the way other people look at them is a common indicator of this type of prejudice.

The objective of the new CoorDown campaign, in line with World Down Syndrome Day’s theme (My friends, my community), is to help create a culture of diversity and to encourage new pathways for inclusion in schools, in the working environment and inside communities where people with Down syndrome live.

The campaign also includes the hashtag, #HowDoYouSeeMe, to help amplify a call to action and start a conversation. 

'Hagglers'

It's a universal truth: finding time to enjoy a beer with friends is hard. Capitalising on the struggle, Andes has recruited some of the world's best hagglers, straight from the far away market stalls of India, Turkey and Togo, to negotiate on their customer's behalf.

'The Longest Chase'

Toyota Launches Prius Campaign with Comedic Spot Highlighting the Reinvention of the World’s Best-Selling Hybrid

#GoPriusGo. The striking all-new 2016 Toyota Prius steals America’s heart in an entertaining, light-hearted 90-second commercial that aired during the first half of Super Bowl 50.

'The Heart'

Like the heart of an Olympian, Visa is always performing. Our system never stops, and works whenever and wherever it’s needed. We are the beating heart of payments and proud sponsors of the Rio 2016 Olympic Games.

'Clever Kash'

Working in collaboration with Assembly, Kamahi Electronics and 4Design, Saatchi & Saatchi New Zealand this cashless digital money box, takes the universal piggy bank and updates it for the modern world, making cash tangible for a new generation of kids by allowing them to see first hand how their spending and saving is reflected on the display.


'The Heart'

Work

Like the heart of an Olympian, Visa is always performing. Our system never stops, and works whenever and wherever it’s needed. We are the beating heart of payments and proud sponsors of the Rio 2016 Olympic Games.

'How Do You See Me'

Work

Italy’s national organization for people with Down syndrome, CoorDown, has teamed up with Saatchi & Saatchi for the fifth consecutive year, this time enlisting the help of the New York office to create a campaign for World Down Syndrome Day on March

'Hagglers'

Work

In one of the films the haggler is negotiating with a man's girlfriend for a lengthy camping trip with buddies.

'Fairest Night of All'

Work

Andes set up a casting call for good-looking guys at 10pm one Saturday night. Footage of the casting is interspersed with clips of remaining guys having more fun that ever in a nightclub.

'Clever Kash'

Work

Saatchi & Saatchi New Zealand created a 'cashless money box' that teaches children how to save money in a cashless society.

'The HIV+ Issue'

Work

With an 80% increase in new cases, HIV is more real now than ever. But no one talks about it anymore, and there’s a growing stigma for those who carry the virus.

'Pooface'

Work

'Pooface' is the first film created for Pampers Wipes new “Don’t Fear The Mess!” campaign. Set to the classic score Thus Spoke Zarathustra by Strauss, the film charts in super slow motion, a big moment in ten young babies lives: doing a poo.

'The Truth'

Work

Toyota Auris Hybrid’s new Pan European campaign stars American actor and comedian Regan Burns, hooked up to a lie detector.

'Musical City'

Work

Saatchi & Saatchi Europe turns Prague into a playlist to create ‘The Musical City’ for Toyota Yaris Hybrid.