Saatchi&Saatchi turns Moscow city center into a museum

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Saatchi&Saatchi Moscow has created an unusual integrated campaign for the Shchusev State Museum of Architecture.The ‘Museum Grannies' project continues the communication of the famous print campaign ‘Discover the full story' developed by Saatchi&Saatchi Moscow. Thanks to that campaign the museum is now recognized far beyond the borders of Russia.The simple idea that the city we live in is an architecture…

Saatchi & Saatchi Russia and Pulpy drabbled a newspaper edition

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The creative agency Saatchi & Saatchi Russia developed a print campaign for the brand Pulpy, the orange drink with the juiciest pulp. With its original approach and its main purpose to highlight the most important benefit of the Pulpy, the campaign invaded a well-known printed press edition of the country with the effect of a huge amount of a real orange…

‘Loveworks’ – How love works in business

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On 25 of July the creative agency Saatchi & Saatchi Russia will launch the new book ‘Loveworks' at the Garage Center for Contemporary Culture at Gorky Park. ‘Loveworks' is the book features 20 case stories showcasing brands winning in the marketplace by applying the Lovemarks method. Brands featured in ‘Loveworks'include Lenovo, Guinness, Pampers, Swiffer, Safeguard, Camry, Lexus, Cheerios, T-Mobile, Visa, Miller, Skol, and The Ritz-Carlton. ‘Loveworks' is researched…

Homeless became anchorperson of weather on TV channel “Rain”

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"This is weather broadcast on TV channel "Rain" and I - Veniamin. Now I am homeless. In such weather is very hard to seek lodging: they turn you out from railway station, in hostel for homeless people to get is very hard, in the porches of the residents are very aggressive - can pour boiling water or cold water...""Temperature -20…