‘Loveworks’ – How love works in business

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On 25 of July the creative agency Saatchi & Saatchi Russia will launch the new book ‘Loveworks' at the Garage Center for Contemporary Culture at Gorky Park. ‘Loveworks' is the book features 20 case stories showcasing brands winning in the marketplace by applying the Lovemarks method. Brands featured in ‘Loveworks'include Lenovo, Guinness, Pampers, Swiffer, Safeguard, Camry, Lexus, Cheerios, T-Mobile, Visa, Miller, Skol, and The Ritz-Carlton. ‘Loveworks' is researched…

Homeless became anchorperson of weather on TV channel “Rain”

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"This is weather broadcast on TV channel "Rain" and I - Veniamin. Now I am homeless. In such weather is very hard to seek lodging: they turn you out from railway station, in hostel for homeless people to get is very hard, in the porches of the residents are very aggressive - can pour boiling water or cold water...""Temperature -20…

Saatchi & Saatchi Russia Shelves Rate Card For Startups

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Leading global creative agency Saatchi & Saatchi will develop a series of advertising campaigns for some of Russia's most promising startups waiving all agency fees, a value of over USD 200,000.   Organized in cooperation with the Internet Initiatives Development Fund (IIDF), this initiative to aid in the development of Internet entrepreneurship in Russia will launch in early 2014."We think this project…

Saatchi & Saatchi Russia shown «Nash football»

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Each soccer team has its own brand bus that takes them to the training camp or game. Probably, every football fan would love to get on there - thing which turns possible with the TV channel «Nash Football».In the new commercial developed by the creative agency Saatchi & Saatchi Russia, the soccer brand bus is driven by the well-known Russian…

Saatchi&Saatchi Russia Develops Brand Guidelines for Spartak Moscow Football Club

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Saatchi&Saatchi Russia has developed Spartak Moscow Football Club's first ever set of brand guidelines since the Club's inception in the early 1920's.  The guidebook incorporates a new crest, flexible branding system and an altogether new treatment of the Club's motto and gladiator imagery.  This work comes just before Spartak is set to move into a new, purpose-built home stadium, also…

Saatchi&Saatchi Russia Redesigns Moscow Public Transport Ticketing System

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Saatchi & Saatchi Russia, on assignment from the Moscow Department of Transport, has developed a design solution and media campaign for a new ticketing system, one which will encompass the city's entire public transport infrastructure including busses, trams, trolleys and metro underground.Starting from April 2, 2013, the new ticketing system, which has largely remained unchanged for several decades, will make it easier…

Shchusev State Museum of Architecture reveals the secrets of buildings in Moscow

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As a part of the project "Discover the full story", creative agency Saatchi & Saatchi has developed an advertising campaign for the Shchusev State Museum of Architecture.The objective of the campaign was to encourage Muscovites to visit the museum, whose collection reflects the thousand-year history of the architectural heritage of Russia.Using 3 key historic buildings which are true symbols of the city…