Each soccer team has its own brand bus that takes them to the training camp or game. Probably, every football fan would love to get on there - thing which turns possible with the TV channel «Nash Football».
In the new commercial developed by the creative agency Saatchi & Saatchi Russia, the soccer brand bus is driven by the well-known Russian sports talking head Vasiliy Utkin, who opens the door to the world of the Russian soccer to a fan. Just near the door of that bus the excited fan is welcome by the legendary Russian soccer player and the actual Zenith's coach Sergey Semak who invites him to come in with all the surprised neighbors watching them. The bus passes by the press conference hall where the fan is greeted with a friendly gesture of the CSKA coach Leonid Slutskiy. Then, he appears in the middle of the soccer camp where he comes face to face with the forward player Seidu Dumbia, who heads him the ball. In this very moment he is already on the Spartak fans' tribune, and then celebrates the victory alongside the Dinamo players in their changing room.
The commercial counts with the participation of such soccer players and coaches like Dan Petresku, Anton Shunin, Georgiy Shennikov, Ali Gadzhibekov, Jucilei da Silva and Odil Ahmedov together with the well-known experts and talking heads of the "Nash Football" channel Georgyi Cherdantsev and Aleksei Akulinin, the soviet soccer star and expert Evgenyi Lovchev, and the football expert Vladimir Abramov.
Apart from the TV commercial, the supports implemented in the campaign are transports, printed press and radio, BTL and digital supports.
The main purpose of the campaign - to increase the subscriptions to the TV channel «Nash Football» which offers the direct connections from the games and Russian Soccer Premier League shows in the HD resolution.
The campaign had been launched on the 31 of august and will remain until 30 of November.
Creativity: Saatchi & Saatchi
Creative director: Stuart Robinson
Art Director: Theodor Sandu
Copyright: Konstantin Simonov
Project manager: Daria Suraeva
Production: AC Production
Director - Augusto de Fraga
Production manager - Igor Logvinenko
Client: Liga -TV (Brand «Nash Football»)
CEO: Ilya Gerkus
Project manager: Irina Veselova