A Public Lecture by Kevin Roberts: “Creative Leadership”.

News

The author of numerous books on advertising and the creator of Lovemarks (a fixture in all marketing textbooks since), Kevin is a renowned public speaker with provocative views on brands, marketing and management, who recently proclaimed that "marketing is dead".In business today, reengineering and restructuring and re-everything only add incremental growth. Rigid process-driven organizations need to act more intuitively, instinctively - and…

Soviet Advertising Festival

News

1st - 14th SeptemberKinoclub at WinzavodAdvertising that is neither sold nor made to sellTelevision ‘Youth 402', Lipstick ‘Northern Lights', ‘Electric pen' and the nice, refreshing drink ‘Baikal' are all household items that became indispensable attributes of the Soviet Union in the 1970's and 80's. Even during times of hardship, the advertising of the products maintained certain functions, perhaps the most important of…

Matias – useful herring

News

Saatchi & Saatchi Russia has created an advertising campaign for the Santa Bremor “Matias” brand. The spots will be transmitted throughout the Russian Federation and Byelorussia. The agency had an aim to improve brand recognition and create an emotional connection with the consumer. The solution was quite unexpected. Saatchi & Saatchi decided to remind the consumers that herring is a…