Agency Saatchi & Saatchi Russia developed a new advertising campaign for the shops of "Dixy".The new image campaign is continuing to develop a good strategy for the neighborhood. At this time the focus is the relationship between neighbors which tied by "Dixy".Tatiana Moseeva, Copywriter of Saatchi & Saatchi Russia: "We took the most typical situations, which known by people from…
Saatchi&Saatchi Russia has created a new advertising campaign for Dmir.ru. Free ads websites has several versions - Realty.dmir.ru, Auto.dmir.ru, Dmir.ru, where users can see who is the seller thanks to the system of profiles.Base of the communication is the idea that depersonalized sellers on other websites don't inspire confidence in buyers.TV-commercials with the slogan «It's good when you know who…
The creative team Saaatchi&Saatchi Russia made the new social campaign devoted to the road safety. The initiative «Vse ravno?!» («Do you care?!») was realized in cooperation with out-of-home operator Russ Outdoor.The social campaign draws drivers attention to decelerate in residential districts where there is the extremely high risk of the sudden appearance of pedestrians, especially children. That's why in the…
F/Nazca cria identidade visual para nova expo da Pina_ Para divulgar "Somos muit+s: experimentos sobre coletividade - mostra composta por experiências artísticas que dialogam com a produção do alemão Joseph Beuys -, a F/Nazca Saatchi & Saatchi reproduz a cruz que aparece em muitas obras de Beuys associada à espiritualidade. Mas, além da conotação com o artista, a cruz do…
facebookThe author of numerous books on advertising and the creator of Lovemarks (a fixture in all marketing textbooks since), Kevin is a renowned public speaker with provocative views on brands, marketing and management, who recently proclaimed that "marketing is dead".In business today, reengineering and restructuring and re-everything only add incremental growth. Rigid process-driven organizations need to act more intuitively, instinctively - and…
1st - 14th SeptemberKinoclub at WinzavodAdvertising that is neither sold nor made to sellTelevision ‘Youth 402', Lipstick ‘Northern Lights', ‘Electric pen' and the nice, refreshing drink ‘Baikal' are all household items that became indispensable attributes of the Soviet Union in the 1970's and 80's. Even during times of hardship, the advertising of the products maintained certain functions, perhaps the most important of…
Saatchi & Saatchi Russia has created an advertising campaign for the Santa Bremor “Matias” brand. The spots will be transmitted throughout the Russian Federation and Byelorussia. The agency had an aim to improve brand recognition and create an emotional connection with the consumer. The solution was quite unexpected. Saatchi & Saatchi decided to remind the consumers that herring is a…
More taste, with less. Our new campaign for the light beer Peroni 3.5 it’s on. Check it out. ------------------------------------ Più gusto, con meno. La nostra nuova campagna per la birra leggera Peroni 3.5 è on air. Scoprila subito. #saatchiandsaatchi #saatchiitaly #nothingisimpossible
facebookמי זאתתתתתתת האפליקציה השווה הזאת!? שמחים לשתף אתכם בקמפיין לאפליקציית שטראוס+ אפליקציה שסורקים איתה קבלות ומצ׳פרת אתכם על מוצרי שטראוס שאתם גם ככה קונים בכל מיני מקומות ומרימה לכל אותם הורים שתכלס? הם לא סתם הורים, הם הורים עם קבלות! גאות וגאים בפרי העבודה המשותפת שלנו שמתחילה בפיתוח מוצר טכנולוגי שמתרגם לויאלטי להטבות אמיתיות ומסתיים בקמפיין שחוגג את גיבורי היום…
facebookSaatchi Hong Kong win six Gold for 'Playing Can't Be Bad' for Changyou at #cristalfestival https://t.co/dr2U34hEP9
twitterTwo years and more ago (June 19 2018) I posted a Viva La Difference blog of a speech I gave to Lancaster University’s Council, outlining 15 ideas to make a difference. Rereading them last weekend, I thought I might give them another outing. Here they are. 1) Be Soft Soft is strong. King Kong (and its…
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