Agency Saatchi & Saatchi Russia developed a new advertising campaign for the shops of "Dixy".The new image campaign is continuing to develop a good strategy for the neighborhood. At this time the focus is the relationship between neighbors which tied by "Dixy".Tatiana Moseeva, Copywriter of Saatchi & Saatchi Russia: "We took the most typical situations, which known by people from…

The creative team Saaatchi&Saatchi Russia made the new social campaign devoted to the road safety. The initiative «Vse ravno?!» («Do you care?!») was realized in cooperation with out-of-home operator Russ Outdoor.The social campaign draws drivers attention to decelerate in residential districts where there is the extremely high risk of the sudden appearance of pedestrians, especially children. That's why in the…

The author of numerous books on advertising and the creator of Lovemarks (a fixture in all marketing textbooks since), Kevin is a renowned public speaker with provocative views on brands, marketing and management, who recently proclaimed that "marketing is dead".In business today, reengineering and restructuring and re-everything only add incremental growth. Rigid process-driven organizations need to act more intuitively, instinctively - and…