Alex Shifrin became managing director of Saatchi & Saatchi Russia in January 2012, after the acquisition of his advertising agency TCF (The Creative Factory) by Publicis Groupe.

Alex has over a decade of experience in Russia with global clients such as Burger King, Ikea, JTI, John Deere, Nike, Volvo, Maybelline, Danon, Tele2 and UNIQLO and brings a great opportunity for Saatchi & Saatchi Russia to develop advertising in Eastern Europe.

Alex is currently sits on the board of directors of CERBA (Canada Eurasia Russia Business Association). Alex has written a regular column for Playboy Russia, The eXile and online news resource www.slon.ru. Since 2010, Alex has been a board member and investor in "SoupChik", a Russian fast food chain.