The 5th Championship Air Guitar Russia was organized in Moscow, Saint Petersburg, Krosnoyarsk, Saratov and Novosibirsk. The winner went to the Final World Championship in Finland.

The beauty and the beast 

A cold sore can ruin everything.

Saatchi & Saatchi Russia has developed a campaign for HeadHunter: in the subway, on billboards and at bus stops there have appeared paraphrased proverbs and literary quotations calling to build your career. 

Paramount Comedy led the campaign for saving the only official day of the year for good and fun-loving people of Moscow and St.Petersburg.

Results:

More than 100 free publications in media

The aggregate coverage of media audience was more than 40 millions

More than 25 000 unique visitors to a website

More than 6 000 people participated in online practical jokes on a website www.aprilfools.ru

A little bit of Olay takes years off your real age.