Elite Turkish Coffee ‘Saves The Wedding Proposal’

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Elite Turkish Coffee is one of the country's oldest and most loved coffee brands, but with a target audience slowly growing older and youngsters opting for ‘preppy’ beverages (like Espressos, Lattes and tall Americanos) it was imperative the brand start communicating with this new audience. So we looked at the younger Elite Turkish Coffee consumers and found a common trait…

All Blacks take the court with Venus Williams and Caroline Wozniacki - as their ball boys

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The All Blacks have proven they’re world class when it comes to their ball-handling skills, so who better to assist tennis superstars Venus Williams, Caroline Wozniacki and Bethanie Mattek-Sands on court at the 2016 ASB Classic than Sam Cane, Nehe Milner-Skudder, Joe Moody and Julian Savea.  On the back of their success in 2015, the All Blacks were eager to…

Saatchi & Saatchi LA Super Bowl spot to reveal 2016 Toyota Prius

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On 7 February during America’s biggest sporting event, Toyota will unveil the new 2016 Prius with a 90-second ad to a global audience of more than 100 million people.  Jack Hollis, Toyota’s group Vice President of Marketing said: "We can’t wait to show off this Prius on the world’s biggest stage." To view the official Toyota press release click here.