With the One-Child Policy in effect for 25 years now, up to 70% of China's population of over 60s are living as 'empty-nesters'. This number will rise to 90% by 2030. Urging each family's Only Child to spend time with their aging parents has become more important than ever, especially during the holidays. With this in mind, we chose 'xiao', or filial piety, as our theme for our Chinese New Year campaign.
Mother Penatly, Global Women NZ: Saatchi & Saatchi NZ
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Global Women New Zealand releases the “Motherhood Penalty "campaign for International Women’s Day
Donation Dollar, Royal Mint Australia: Saatchi & Saatchi Australia
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Australia mints ‘Donation Dollar’ to boost pandemic giving.
Meet Jason Alexander, Tide: Saatchi & Saatchi NY
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WATCH TIDE TURN JASON ALEXANDER INTO A CGI HOODIE IN SUPER BOWL SPOT Procter & Gamble brand is back in game backing Hygienic Clean, a product line buoyed by the pandemic and its hoodies
Farmers, Our Pride: Pepsico
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Farmers, Our Pride: Pepsico, Saatchi & Saatchi Dubai
Laundry Later: Tide
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Laundry Later: Saatchi & Saatchi New York
For Your Consideration
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Women in Film by Saatchi & Saatchi New York
London Film Academy, 'Think Film. Breathe Film. Live Film.'
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F/Nazca Saatchi & Saatchi creates new films for London Film Academy
City Bees, 'Bee Saving Paper'
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Saatchi & Saatchi IS launches the first ‘Bee Saving Paper’
New Zealand Olympic Committee, '#EarnTheFern'
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New Zealand Olympic Committee and Saatchi NZ launch new brand platform – #EarnTheFern
Abarth 'Love At Fast Sight'
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“Love At Fast Sight” - speed dating in 6.7 seconds
SFR – Campagne Réseaux
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On n’imagine pas le travail accompli sur le terrain par SFR pour déployer ses réseaux. Un travail quotidien et invisible qui touche pourtant l’ensemble du territoire français.
Toyota C-HR
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The Brand New C-HR. Break Through.
NDSS: #LawSyndrome
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New NDSS "Law Syndrome" Campaign Pushes Congress to Change Outdated Laws
São Paulo Pinacoteca 'Anthropophagy'
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"There is no right. There is no wrong. There is Art." says Pinacoteca
