On March 21st 2012, World Downs Syndrome Day, alternative versions of the ads of some of the most well-known national and international brands were broadcast on TV. During filming, alternative scenes were shot in which the original actor was substituted by an actor with Downs. The same was done with print campaigns. People with Downs also appeared in some of the most famous Italian television programmes, replacing the usual stars. Nearly €5.5m worth of coverage was generated. After the event, enquiries to CoorDown from companies interested in integrating people with Downs into their organisations went up 600%.
Mother Penatly, Global Women NZ: Saatchi & Saatchi NZ
Work
Global Women New Zealand releases the “Motherhood Penalty "campaign for International Women’s Day
Donation Dollar, Royal Mint Australia: Saatchi & Saatchi Australia
Work
Australia mints ‘Donation Dollar’ to boost pandemic giving.
Meet Jason Alexander, Tide: Saatchi & Saatchi NY
Work
WATCH TIDE TURN JASON ALEXANDER INTO A CGI HOODIE IN SUPER BOWL SPOT Procter & Gamble brand is back in game backing Hygienic Clean, a product line buoyed by the pandemic and its hoodies
Farmers, Our Pride: Pepsico
Work
Farmers, Our Pride: Pepsico, Saatchi & Saatchi Dubai
Laundry Later: Tide
Work
Laundry Later: Saatchi & Saatchi New York
For Your Consideration
Work
Women in Film by Saatchi & Saatchi New York
London Film Academy, 'Think Film. Breathe Film. Live Film.'
Work
F/Nazca Saatchi & Saatchi creates new films for London Film Academy
City Bees, 'Bee Saving Paper'
Work
Saatchi & Saatchi IS launches the first ‘Bee Saving Paper’
New Zealand Olympic Committee, '#EarnTheFern'
Work
New Zealand Olympic Committee and Saatchi NZ launch new brand platform – #EarnTheFern
Abarth 'Love At Fast Sight'
Work
“Love At Fast Sight” - speed dating in 6.7 seconds
SFR – Campagne Réseaux
Work
On n’imagine pas le travail accompli sur le terrain par SFR pour déployer ses réseaux. Un travail quotidien et invisible qui touche pourtant l’ensemble du territoire français.
Toyota C-HR
Work
The Brand New C-HR. Break Through.
NDSS: #LawSyndrome
Work
New NDSS "Law Syndrome" Campaign Pushes Congress to Change Outdated Laws
São Paulo Pinacoteca 'Anthropophagy'
Work
"There is no right. There is no wrong. There is Art." says Pinacoteca
