Women's Refuge “Donate Your Words”, is an integrated campaign designed to raise awareness of women silenced through violence, intimidation and abuse, raising funds for the organisation’s Crisis Line. Television, radio, print and outdoor advertising connects New Zealanders to the Donate Your Words Facebook App, which uses words to help a woman needing to speak out. Once installed, Facebook users update their status as normal, while at the same time making a donation for each word they write. Their status is then posted to their timeline, publicly acknowledging the donation.