This campaign features men who feel the need to express thanks to the women in their lives (in one case his wife, in the other the petrol station attendant) for the delicious sausages they've given them. They're ‘blokes’, so can't just tell them, can they? Cue the miniature talking dog, in a small gift box, who puts into words (and music) just what your average bloke finds difficult to show - his appreciation.