Part of Lenovo’s largest ever global marketing campaign, ‘The Pursuit’ focuses on a mysterious woman who uses the IdeaPad Yoga, an Ultrabook with a 360 degree hinge that flips the laptop into a tablet, to stay one step ahead of her pursuers. The campaign builds on Lenovo's positioning as the brand ‘For Those Who Do,’ demonstrating the functionality of three new convertible products, which fold, twist or separate.