Dmir.ru put boxes on business rivals

News

Saatchi&Saatchi Russia has created a new advertising campaign for Dmir.ru. Free ads websites has several versions - Realty.dmir.ru, Auto.dmir.ru, Dmir.ru, where users can see who is the seller thanks to the system of profiles.Base of the communication is the idea that depersonalized sellers on other websites don't inspire confidence in buyers.TV-commercials with the slogan «It's good when you know who…

The project «Vse ravno?!» («Do you care?!»)

News

The creative team Saaatchi&Saatchi Russia made the new social campaign devoted to the road safety. The initiative «Vse ravno?!» («Do you care?!») was realized in cooperation with out-of-home operator Russ Outdoor.The social campaign draws drivers attention to decelerate in residential districts where there is the extremely high risk of the sudden appearance of pedestrians, especially children. That's why in the…

A Public Lecture by Kevin Roberts: “Creative Leadership”.

News

The author of numerous books on advertising and the creator of Lovemarks (a fixture in all marketing textbooks since), Kevin is a renowned public speaker with provocative views on brands, marketing and management, who recently proclaimed that "marketing is dead".In business today, reengineering and restructuring and re-everything only add incremental growth. Rigid process-driven organizations need to act more intuitively, instinctively - and…

Soviet Advertising Festival

News

1st - 14th SeptemberKinoclub at WinzavodAdvertising that is neither sold nor made to sellTelevision ‘Youth 402', Lipstick ‘Northern Lights', ‘Electric pen' and the nice, refreshing drink ‘Baikal' are all household items that became indispensable attributes of the Soviet Union in the 1970's and 80's. Even during times of hardship, the advertising of the products maintained certain functions, perhaps the most important of…

Matias – useful herring

News

Saatchi & Saatchi Russia has created an advertising campaign for the Santa Bremor “Matias” brand. The spots will be transmitted throughout the Russian Federation and Byelorussia. The agency had an aim to improve brand recognition and create an emotional connection with the consumer. The solution was quite unexpected. Saatchi & Saatchi decided to remind the consumers that herring is a…