Singapore - Saatchi & Saatchi Singapore hosted
their second annual Creative Technology Night on July 17, this time with a
focus on mobile technology, following the success of their inaugural event that
provided ‘hands on’ opportunities in new technologies.
In partnership with the Mobile Marketing
Association, the agency dedicated the evening to speakers, activities and
inspiring ideas that are tackling the mobile conundrum head on.
With keynote speaker Tom Eslinger, Saatchi
& Saatchi Worldwide Director of Digital and Social, and others including
Rohit Dadwal of the Mobile Marketing Association; Rahul Pandey, CEO of Bonzai;
and Liam Winston, Managing Partner of Mobile Now, invited guests were treated
to a night of mobile expertise.
In his presentation, Tom Eslinger extended
his thoughts from his recent book Mobile
Magic: The Saatchi & Saatchi
Guide to Mobile Marketing and Design. He
provided learnings from Mobile winners at the recent Cannes Lions International
Festival of Creativity, and also shared “5 Things To Do Right Now” to make
mobile part of daily life. Tom’s knowledge of worldwide trends and his gravitas
as inaugural president of the Mobile Lions meant the evening was full of first
class ideas and inspiration in understanding the mobile world.
Winston Hammill, Managing Director Asia
Pacific for Concise Group, spoke on how brands can engage live audiences
through mobile, with a focus on different mobile technologies used by top
corporates and brands to encourage participation. The mobile technology on
display aptly assisted Hammill in his discussion.
“Having speakers with such informed
pedigree meant the night was guaranteed to brew innovation and inspiration. We
see events like this as a valuable way to gain more insight into creating
visually stunning and intellectually brilliant ideas for our clients. We look
forward to what these nights will continue to bring the agency and the work we
do,” said Paul Roebuck, CEO of Saatchi & Saatchi Singapore and Malaysia.
Technology on show during the evening
included Oculus Rift – a 3D virtual reality device, Cinime – in-cinema mobile
technology, iBeacon and a 3D mapping station.
Other speakers and their topics of
discussion were:
Rohit
Dadwal Mobile Marketing Association (MMA),
Managing Director, Asia Pacific
Mobile: New Consumers, New Opportunities. The new frontier of interaction and
visual dissection of our environment through mobile technology.
Rahul
Pandey Bonzai, CEO & Co-Founder
Can Creative Ideas Maximize the Potential
of Mobile Media Buying? Creative ideas and media buying are two sides of the
same coin. A solid partnership between these two wings of advertising creates
the foundation for a winning mobile campaign.
Nicola
Morelli MORE, Founder &
Director
Fragility of Mobile: Not-so-obvious elements from a few common situations in
mobile marketing. Conflation, Concavity and other fallacies are taken onto the
Mobile Marketing domain to be discussed from a technical point of view.
Liam
Winston Mobile Now,
Managing Partner
Mobile Gaming - The Opportunity for Brands. The increased appetite for gaming
and brands entering this sphere sees a burgeoning opportunity to engage the
consumer above functionality based apps.
Sandra
Ng Group Vice President of IDC
How a win-win partnership between CMOs and
CIOs is an essential for brands to succeed in the new marketplace.
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