Buenos Aires - Inspired by many life stories, the new Andes campaign shows how far an angry woman can get to. By contrast it re-defines the role of friends in advertising, bringing them closer to reality.
The campaign was directed by Armando Bo.
See the films at http://www.youtube.com/user/delcamponazcasaatchi
Credits:
Client: Ab-InBev
Product: Cerveza Andes
Campaign title: "Hurricane Laura" / "Hurricane Martha"
Agency: Del Campo Saatchi & Saatchi Argentina
Executive Creative Director: Maxi Itzkoff / Mariano Serkin
Creative Director: Ariel Serkin / Juan Pablo Lufrano
Creative Team: Daniel Minaker / Sebastian Tarazaga / Lucas Bongioanni / Javier Agena Goya
Agency Producer: Adrian Aspani / Camilo Rojas / Lucas Delenikas / Felipe Calviño
Production Company: Rebolucion
Director: Armando Bo / Andres Salmoyraghi
Executive Producer: Patricio Alvarez Casado / Ezequiel Ortiz
Music: Violeta Musica
Advertiser's Supervisors: Ricky Fernandez / Juan Zarattini / Matías Mediña