Jakarta - Toyota, the biggest seller of cars in
Indonesia has commissioned Saatchi & Saatchi Indonesia to create their
first ever corporate TVC, capturing the new spirit of the country.
Indonesia is progressing both socially and
economically at a rapid rate. This film captures that spirit and aims to
inspire and appeal to a younger, cool and sophisticated audience whilst
maintaining their overall position of ‘Moving Forward’.
Saatchi’s ECD, Alex Tagaroulias says, “It
was great fun working with a progressive client who gave us room to breathe.
And collaborating with the amazing German/Italian director Mario Zozin, who not
only captured the essence of our story but added flair to this anthemic piece,
was an absolute joy.”