London - As 2013 draws to a close, Saatchi
& Saatchi EMEA can give itself a pat on the back for a creatively very
positive year, which saw Belgium, Bulgaria, Czech Republic, Denmark,
Dubai, Germany, Italy, Latvia, Poland, Romania, Russia, Serbia,
Slovakia, South Africa, Spain, Sweden, Ukraine and the UK pick up awards at all
major European and International festivals.
An ethos of sharing and camaraderie
between the regions, with plenty of tribes harnessing new ideas, resulted in
some outstanding creative across EMEA.
Some new talent joined the network of ECDs in 2013, and great team
spirit and ambition have paved the way for a great year despite the hard
market.
A case in point is ‘Days of Hope’, a
campaign aimed at getting the homeless back on their feet through presenting
the weather, which originated in Berlin, with input from Romania, Switzerland,
Serbia, Russia and Poland, and continues to reap more awards. ‘Days
of Hope’ is Germany's most awarded piece of work ever, winning at all major
festivals including Cannes Lions, Eurobest and the Clios, and reaping a total
tally so far of 10 Gold, 18 Silver and 7 Bronze. Germany’s local creative profile has never
been higher, and they’re number 6 in the latest local league.
Italy also put in a very strong performance this year, with a Grand Prix at the Art Directors Club of Europe, another Grand Prix, 2 Golds and 4 Bronzes at the Art Directors Club of Italy, Silver at Cannes, and the Number 1 slot in their local league. Poland were number 1 in their local festival, Denmark won 2 bronzes at the Epica awards for their Coke cinema spots, and Belgrade won Emerald and Sapphire awards at the recent Cristal Festival for ‘One photo a day in the worst year of my life’.
In Number 2 positions in their local festivals were Slovakia with 2 Gold, 3 Silver, 2 Bronze and Ukraine with Gold, 2 Silver, Bronze. Other awarded local heroes were Belgium, Dubai, Denmark, Czech Republic and Bulgaria. Russia also performed well with its work for the Shchusev State Museum of Architecture.
There was a Grand Prix at The Golden Drum (the New Europe regional festival) for Israel, plus Gold and Silver for Serbia, and Silvers for Bulgaria and Ukraine. At Epica, there was a Gold for Sweden, Silver and Bronze for Serbia, Silver for Slovakia. The UK and Sweden won Golds at the Lovies and the Bees, two new media focused festivals.
2013 was also by far the busiest year for EMEA collaborative creative Tribes, with wins in Germany for Aida Cruises, Union Investment Bank, Voltaren, Lexus and Merck, and the appointment to the LG agency roster.
EMEA campaigns were awarded at all the major festivals including; AMMA, Art Directors Club, Art Directors Club of Europe, Bees Awards, British Arrows, Cannes Lions, Clio Awards, Creative Circle, Creative Club of Belgium, Digital Communications Awards, Dubai Lynx, EACA Care Awards, Epica, Eurobest, FARA, Golden Arrow, Golden Drum, Golden Stone, Italian Art Directors Club, Loeries, London International Awards, New York Festivals, Nutcracker, The Lovie Awards and The One Show Entertainment.
All in all this seems very healthy, and suggestive of greater creative potential. Here’s to an even greater creative output and awards presence in 2014!
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
