Cape Town - Creative agency Saatchi & Saatchi Cape Town this week announced the release of a high-octane hip-hop inspired music video TV commercial for Malta Guinness, which forms the center piece of an all-new integrated marketing communication campaign in Ghana, Nigeria, Cameroon, Kenya and Tanzania. The latest commercial, which commenced rotating on TV networks this week, will essentially distinguish…
London - Saatchi & Saatchi London announces that it has won the account for the iconic British brand, Wall’s, part of Kerry Foods. The agency will be responsible for the new marketing communications campaign to relaunch and reposition the Wall’s brand, which includes all time British classics such as pork pies, pasties and sausage rolls, as well as sausages and…
Dubai - Saatchi & Saatchi Dubai today announced the appointments of Marc Lineveldt as Regional Creative Director and Ben Roberts as Regional Human Interest (HI) Director, Middle East, North Africa (MENA). Lineveldt (pictured) joins Saatchi & Saatchi today from Fortune Promoseven (FP7) Dubai, where he has been Executive Creative Director for the past three years. Prior to his role at…
Madrid - The Saatchi & Saatchi-created initiative for Green Giant has begun its journey across Spain. 21 locations will receive a visit from the “Corn School”, to be centred in the communities of Madrid, Cataluña and Andalucía. The Spanish FMCG market is going through hard times due to the growth of private labels and lack at distribution for premium brands,…
Hong Kong - The chairman of the South China Football Club, Mr. Steven Lo, has announced the appointment of Saatchi & Saatchi as its advertising agency. This is the first time in Asia that a football team has commissioned a well-known international 4As agency to help raise them to a ‘best-in-class’ sports brand in the region and beyond. The appointment…
Turku - Toyota Auto Finland and Lahtinen & Mantere Saatchi & Saatchi have signed a contract of co-operation which brings responsibility for Toyota and Lexus communications into the agency. The assignment covers both above and below the line communication, from websites and prints to TV spots and dealer materials. “We’ve got our hands on an impressive steering wheel. Toyota is…
Brussels - Saatchi & Saatchi Brussels is more than proud to announce victory in the Solidarity Award 2009, a contest for ‘good cause’ adverts run each summer by the Belgian newspaper De Standaard. Each day a charity organisation is given the opportunity to present itself and its cause via a full page print ad in the newspaper. Out of a…
Metro Manila - Ace Saatchi & Saatchi celebrated its 60th Anniversary with an intimate lunch with its clients—including some of the Philippines’ top CEOs and business executives. The luncheon was held at The Establishment, one of Metro Manila’s most exclusive bars and restaurants. As one of the Philippines’ oldest and largest creative agencies, Ace Saatchi & Saatchi works with some…
Düsseldorf - German communications agency BMZ, the Düsseldorf-based 100%-owned subsidiary of Publicis Groupe and part of the Publicis WW network, has rebranded to become Saatchi & Saatchi Düsseldorf. “The rebranding of BMZ into Saatchi & Saatchi Düsseldorf gives us the opportunity to increase the value of the Düsseldorf location,” says Michael Samak, CEO Saatchi & Saatchi Germany. “But this is…
Water stories have a surprising ability to create a deluge across the world’s media, and F/Nazca Saatchi & Saatchi’s new campaign for Brazilian environmental group SOS Mata Atlântica, encouraging citizens everywhere to pee in the shower - thereby saving 4,380 litres (1,157 gallons) of water per household annually - is no exception. The campaign includes posters, a television film and a website (www.xixinobanho.org.br) which features…
Saatchi & Saatchi London announces the appointment of Steve Davies as Design Director and Martin Buckwell as Senior Digital Creative, bolstering the agency’s integrated creative offering. Starting later this year, they will report into Saatchi & Saatchi Creative Partners, Paul Silburn and Kate Stanners. As Design Director, Davies’ core responsibility will be to oversee the look and feel of all…
Frankfurt - The annual Saatchi & Saatchi Lovemarks Award was presented to its first recipient, Johannes C. M. Mühl (graduate of business administration), at the University of Mannheim on Saturday. Mühl scientifically and empirically examined the Lovemarks concept, which was developed by the CEO of Saatchi & Saatchi Worldwide, Kevin Roberts. First, Mr. Mühl explored the causal structures of Lovemarks and…
Madrid - Leading Spanish drinks brand Ponche Caballero is targeting the younger consumer through a new brand equity and a series of new initiatives developed in partnership with Saatchi & Saatchi Spain. These include a new bottle design, website, a new jingle and themed parties. While occupying a solid part of the Spanish alcohol market - the most consumed liquor…
Brussels - Sara Lee has appointed Saatchi & Saatchi to handle the pan-European budget for its Senseo coffee brand. The account will be led out of the Brussels office. After being introduced to their Lovemarks and brand-building philosophies, Sara Lee invited the Saatchi & Saatchi to collaborate on several different projects, an exercise that involved local markets and networks from…