New Work for QUIT From Saatchi & Saatchi X UK
News
Saatchi & Saatchi X has launched a groundbreaking new outdoor campaign for the stop smoking charity QUIT® which turns received wisdom about smoking on its head. Instead of the well-trodden path of warning smokers about the dangers of cigarettes - including, ultimately, death - the campaign inspires and excites them about the positivity of life. The work dramatizes this innovative…