Oslo - Saatchi & Saatchi is the first advertising agency in Scandinavia ever to win gold in Facebook's advertising prize ' Facebook Studio Awards '. Saatchi & Saatchi Norway won gold for its campaign "Try my Hybrid " for client Toyota. Facebook Studio Awards 2014 is the 3rd edition of the awards.
“We are very proud to have won gold in such an important competition as Facebook Studio Awards. For such results and recognition for creative work , you need a good agency and a good and brave client. I can not emphasize enough that Toyota Norway is one such client.” said Jon Fredrik Sandengen, CEO of Saatchi & Saatchi.
Judges included; Jeff Benjamin, CCO of JWT; Michael Canning, ECD Leo Burnett New York; Bella Castano, Creative at Mother; and Mark D’Arcy, CCO of Facebook.
The ‘Try my Hybrid’ enabled Toyota Hybrid owners to let people test drive their cars with the help of a Facebook app. The campaign was a tremendous success and nearly 2.8 million people knew a Toyota Hybrid owner either directly or indirectly.
Facebook's spokesperson in Norway, Petter Høie commented: “This is the first time we have a Norwegian winner. It’s a good example of how agencies and brands can leverage Facebook with creative storytelling today and design campaigns that capture how people connect together ,and discover what really matters to them on the platform .”
‘The
top European award winner was Saatchi & Saatchi Norway, whose Try My Hybrid campaign for Toyota brilliantly leveraged people’s
passion for their vehicle and the trust factor of a platform with real
identity, receiving a Gold Award in the process. It was something that we thought was really
special,” commented Facebook CCO Mark D’Arcy. “A unique celebration of the
connected world.”
https://www.facebook-studio.com/awards/winners/2014
Facts of the 2014 Facebook Studio Awards:
As a truly global program, submissions hailed from 80 countries
36 finalists (winners/shortlist) from 17 countries, representing all regions
21 new countries submitted work this year (countries that were not represented in 2013), raising the country total to 80 (35% increase.)
The jury reviewed 50% more work this year (735 campaigns)
Norwegian user numbers on Facebook:
Monthly active people: 2.8 million
Daily active people: 2.3 million
Monthly active people on mobile: 2.4 million
Daily active people on mobile: 1.8 million
About the Gold Award winner:
Norway: Try My Hybrid
Client: Toyota
Agency: Saatchi & Saatchi Norway
Award Level: Gold
Try My Hybrid is a simple, genius idea spurred by
a great insight. Rather than having salesmen persuade car shoppers, the
campaign allowed existing hybrid owners to lend a hand. The service features
real Toyota owners, who let strangers, neighbors and friends (and friends of
friends) test-drive their hybrids. Through Facebook, people were able to locate
friends who owned Toyota Hybrids, and identify friends of friends who could
take them out for a test drive allowing for an honest and trustworthy
conversation. The campaign was met with great results, with one-third of
Norwegians remembering the campaign, and every Norwegian on Facebook (roughly
2.8 million people) either knew, or indirectly knew, a Toyota Hybrid owner they
could go for a test drive with.
See also: https://www.facebook-studio.com/gallery/submission/try-my-hybrid
Photo credits:
Pictured from left Christopher Reppen , Ida Fjeldbraaten , Linus Hjällstrøm ,
Øyvind Waage , Eiliv Gunleiksrud , Ola Bagge Skar, Meds Ronold and Almir
Busevac . From left ( seated) seems Håkon Fretheim, Joe Langdon , Haagen Sæther
- Larsen , Rune Sandnes, Magnhild Foldøy , Snorre Martinsen , Patrik Bergsfjord
, Nanna Skipper Grønliveien and Christopher Køltzow .
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