Miami – Conill announced today that Hernan Cerdeiro has joined the agency’s Miami office as Executive Creative Director. In this new role, Mr. Cerdeiro will provide creative leadership for Conill’s Miami office and its portfolio of clients. He reports to Conill Chief Creative Officer Javier Campopiano.
Mr. Cerdeiro was most recently VP / Creative Director of Latinworks, where he worked for such clients as Anheuser-Busch’s Budweiser and Bud Light; Mars’ Snickers, M&M’s, Twix, and Wrigley’s Starburst and Skittles. He has also held senior creative leadership positions at Alma DDB in the United States and Ponce, Young & Rubicam, Ogilvy and McCann Erickson in Argentina.
“I’ve known Hernan for quite some time and have always been a big admirer of his work,” said Javier Campopiano, Chief Creative Officer of Conill. “We have a similar vision on creativity and share an ambition to create the best advertising imaginable. He’s going to be an inspiring leader for our people and a tremendous asset to our clients.”
Among Mr. Cerdeiro's creative honors are seven Cannes Lions and seven Clios, as well as numerous other awards from several festivals. His work has been featured in such outlets as Advertising Age, Creativity, Adweek, The Gunn Report, Fast Company, the Art Directors Club, Shots, Archive and the D&AD Book.
“With the group of people that already work at Conill and the ones who will be joining us soon, I feel the agency is ‘the right place, at the right time’,” said Mr. Cerdeiro. “There are good brands that provide excellent opportunities for creativity. In addition, working again with Javier is a pleasure because we share the same passion for creating great work.”
Mr. Cerdeiro will be joined later this month by the creative duo of Juan Cruz Vassallo and Hernan Pettinaroli, who come aboard Conill as Associate Creative Directors for the Miami office. Working alongside Mr. Cerdeiro for several years, Messrs. Vassallo and Pettinaroli have produced work that has earned numerous awards, including the “Glad Tent,” which won two silver Cannes Lions in 2013, among other industry honors.
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