Sydney - Saatchi
& Saatchi Australia’s “UNBREAKABLE DRIVERS” campaign for Toyota Hilux has been
recognised as one of the top Automobile ads of the year at the One Show
Automobile Advertising of the Year Awards.
The
global awards ceremony was held at the North American International Auto Show in
Detroit and “UNBREAKABLE DRIVERS” awarded as one of the best ads of the year in
the broadcast television category.
Directed by Tim Bullock from Scoundrel, the campaign celebrates the
unbreakable drivers and shows what it takes to
be worthy of the Unbreakable Hilux.
The campaign consists of a suite of TV spots, and
is also supported by an extensive social, outdoor and digital campaign.
Watch the film: http://youtu.be/aVdvdG0jcv8