Milan - The
new international campaign for CoorDown launches today. It focuses on the notion of autonomous living
for people with Down Syndrome, including the independence of moving into your
own house. This is a common dream among
couples. Even people with Down Syndrome
have the same desire. They have the
right to a romantic relationship, to conduct an independent life and to build a
family. Same opportunities and same
choice range. This year is the 10th
World Down Syndrome Day, Saturday, March 21, 2015. https://www.worlddownsyndromeday.org/
‘The
Special Proposal’, is online on the CoorDown YouTube channel: https://youtu.be/lnaajSxOsWI
The main characters of the heart-warming film are Salvatore and
Caterina, both both living independent lives with Down Syndrome. They want to live together and Salvatore has
finally decided to ask Caterina in a special way: with a surprising proposal at
work. When Salvatore comes in, Caterina doesn’t what is going to happen. He is
not alone: the a cappella vocal group,
Neri per Caso, accompany him singing “Come Away With Me" by Norah
Jones. When Salvatore kneels down and
pulls out a box, there’s another surprise: inside there isn’t a ring but the
key to their new home.
Produced
by Filmmaster Productions, the film is technically ambitious: the first part is
filmed from a subjective point of view and more than 10 hidden cameras were
needed to film the proposal without Caterina spotting the surprise.
The
campaign ‘The Special Proposal’ has been produced with the help of Down
Syndrome Australia and Down Madrid, and the participation of Down Syndrome
Development Trust (UK), Movimento Down (Brazil), Savings Down (New Zealand),
National Down Syndrome Society (US) and Japan Down Syndrome Society.
"Our
communication,” confirms Sergio Silvestre, CoorDown President, “is consistent
with the spirit and principles that guide the United Nations Convention on the
Rights of Persons with Disabilities. This document is a universal statement and
tuition for people with Down Syndrome, the protection of their rights to live
an independent life and to be fully integrated into society, and this needs to
become a heritage not only for Italy but for all those countries that have
signed and ratified that document. We
hope that our communication projects will contribute to a greater awareness of
these issues."
"This
is the fourth year of our collaboration with CoorDown and we are incredibly
proud of how all the people involved in this initiative shared all their
passion and professionalism in this project.
This is why it felt so special,” said Giuseppe Caiazza, CEO Saatchi
& Saatchi Italy and France and Head of Automotive Business S&S EMEA. “Again, CoorDown has perfectly understood that
an innovative approach can make a real difference.”
‘The
Special Proposal’ reunites CoorDown and Saatchi & Saatchi again after
three successful projects that brought the agency 17 Lions at the last
three Cannes International Festival of Creativity and a Grand Prix at
ADCE. In 2012 ‘Integration Day’, in 2013
#DammiPiùVoce and in 2014 ‘Dear Future Mom’.
The
official hashtag for the 'The Special Proposal' campaign is: #specialproposal