Singapore - Saatchi
& Saatchi Singapore has been appointed the creative agency for Singapore’s
Institute of Technical Education (ITE) for the next 2 years. This is the fifth
time Saatchi & Saatchi has been chosen by ITE to handle its branding
duties.
The
win will see the agency cover both corporate and employer branding campaigns scheduled
to run in early 2014. In addition to branding, Saatchi & Saatchi will also
manage media buying and planning for the educational institution.
"We
are very pleased by the confidence that ITE has put in us once again to partner
with them on their path to excellence. The long-term success of this
partnership is testament to a great Client and Agency working relationship. We
look forward to reaching more significant milestones on our journey together,"
said Paul Roebuck, CEO of Saatchi & Saatchi Singapore.
ITE
is a principal provider of career and technical education in Singapore, and a key
developer of the country’s occupational skills certification and standards. Saatchi
& Saatchi Singapore’s partnership with ITE began in 2004, winning the
account through pitch.