Torrance, Ca – Following an extensive global search, Saatchi
& Saatchi Los Angeles – one of the nation’s premier advertising agencies –
has named highly-respected industry veteran Jason Schragger as Chief Creative
Officer in a newly formed role.
Saatchi & Saatchi LA is part of a network of 130 offices in 70
countries owned by the Publicis Groupe – the third largest communications group
in the world. As the agency of record for Toyota Motor Sales (TMS), U.S.A.,
Inc. for over 30 years, Saatchi & Saatchi LA employs more than 400
full-time staff.
“We are ecstatic to have Jason Schragger join the team of incredibly
talented professionals we have at Saatchi LA and to lead the T2
creative approach for Toyota,” said Chuck Maguy, President . “He is a tremendous
communicator and listener who has gleaned a great deal of insight from
leadership figures throughout the course of his career. Jason has proven his
ability to understand the needs of his clients and create spectacular results
for them time and again.”
Schragger,
40, a native of Zimbabwe, comes to Saatchi & Saatchi LA after amassing
nearly two decades of experience, including for Ford, Mercedes, BMW Mini,
Mitsubishi and Nissan in several parts of the world in the automotive space.
Also boasting a broad range of experience not related to the automobile
industry, Schragger has made significant contributions in hands-on creative
oversight for global brands as diverse as adidas, HSBC, and Johnnie Walker.
“I’d like to thank Chuck Maguy for the opportunity to be Saatchi &
Saatchi LA’s first-ever Chief Creative Officer,” said Schragger. “As someone
who quite literally grew up in this industry, Saatchi LA has always been an
agency I have held in high regard. I am excited and humbled to have such an
amazing opportunity in front of me.”
After landing his first executive creative director post at
27 years of age at Lowe and Partners in Singapore, for whom he
captured a Cannes Gold Lion for work on the IKEA account, Schragger also held
similar posts at StrawberryFrog, BSUR and Plantage before joining the TBWA
family, where he remained until his appointment at Saatchi & Saatchi LA.
The creation of
the Saatchi & Saatchi LA Chief Creative Officer position was designed in December
2013, when Toyota announced a more cohesive marketing approach to paid, earned
and owned media – whereby previously separate agencies were placed into a total
market model referred to as Total Toyota or T2.
Saatchi &
Saatchi LA was selected to spearhead the new model, which also includes four other
agencies with existing, well-established Toyota partnerships.
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