Düsseldorf - Sparkling chrome, loud rock
music and the deep, rich sound of an exhaust: that’s how bikers like their life
to be – and their bikes. But confident biker chicks long for powerful sound,
too – and they know how to handle their man to get it. Saatchi & Saatchi Germany’s new viral spot for KESSTECH, the market leader
in electronically and mechanically adjustable rear muffler sound systems, shows
you how. The spot can be viewed on KESSTECH’s youtube channel: http://wck.me/6BK, on various biker
blogs, and on the KESSTECH homepage as well as their Facebook page. The film
will also be aired at trade fairs and at different events.
The Saatchi & Saatchi Team surrounding ECD Alexander Reiss in
Düsseldorf came up with the idea for the “Biker Chick” viral: “This viral
addresses all of the interested parties relevant to KESSTECH – from bikers to
dealerships. We wanted to highlight the benefits of the acoustically powerful
KESSTECH exhaust systems in an unusual way, and explain how they work at the
same time. In doing so, we’ve implemented a somewhat rough, dry sense of humour
that appeals to the nature of the target group.”
Saatchi
& Saatchi has been collaborating with KESSTECH since July 2014. Since then,
the creatives have revised the entire brand appearance and have created a new
KESSTECH logo. Further projects are planned.