Geneva - Saatchi & Saatchi brings its legendary New Directors’ Showcase (NDS) to Geneva for the first time.  The event will be co-hosted by Saatchi & Saatchi Switzerland’s Managing Director Andrea Pedrazzini & Executive Creative Director Jason Romeyko and held on Tuesday, September 16th at the City Theatre.  A short film of the live NDS event at Cannes Lions International Festival of Creativity will be followed by a screening of the Showreel of 18 directors, and a panel discussion.

The 24th edition of the NDS premiered at Cannes Lions International Festival of Creativity on 19th June, with a live show wrapped around the theme #feelthereel, and a Showreel of 19 films by 18 directors.  Since Cannes Lions there have been screenings of the NDS 2014 reel at iconic cultural venues in London, LA, Moscow and New York, and the NDS will make its debut at Spikes Asia this September.

Following the inaugural Swiss NDS Screening on September 16th, highly esteemed Executive Creative Director Jason Romeyko will moderate a lively panel discussion with influencers from the worlds of film, advertising and creativity. Follow on Twitter @saatchiswiss #NDSSWISS14  #feelthereel.

The panel:

Jason Romeyko, Executive Creative Director, Moderator

Kyra & Constantine, Director ‘Rollin’ Wild’

Emile Sornin, Director Disclosure ‘Grab Her’

Jan Teulingkx, Creative Director, Saatchi & Saatchi Brussels

Daniel Bergmann, Managing Director & Executive Producer, STINK

The 18 directors selected for the New Directors’ Showcase reel 2014 and their films are listed below, and their films can be viewed here: http://www.youtube.com/nds

Tarik Abdel-Gawad - Box

Alvise Avati - Beans

Alberto Belli - It’s Not Porn

Simon Bonde & Peder - Ghost of a Smile

Ian & Cooper - Joel Compass ‘Back To Me’

Josh Cole - Rudimental ‘Not Giving In’

Tripp Crosby - Conference Call in Real Life

Ainslie Henderson - Moving On

Vania Heymann - Walking Contest & Bob Dylan ‘Like A Rolling Stone’

Kyra & Constantin - Rollin’ Wild

Ed Morris - Cybersmile #dontretaliate

Tatia Pilieva - First Kiss

Donato Sansone - GrotesquePhotobooth

Emile Sornin - Disclosure ‘Grab Her’

Kibwe Tavares - Jonah

The Sacred Egg - Breach ‘Jack’

Us - The Sunday Times ‘Icons'

The Saatchi & Saatchi New Directors’ Showcase:

The New Directors’ Showcase has been enchanting audiences at the Cannes Lions International Festival of Creativity for the past 24 years, and has earned a reputation for unearthing directing talent of the future, with NDS alumni including iconic directors Spike Jonze, Michael Gondry, Tarsem and Jonathan Glazer.

To find the featured directors, Saatchi & Saatchi invites submissions from directors around the world, utilizing its Network of some 130 offices worldwide, and its relationships with key on-line sources.  The Saatchi & Saatchi Worldwide Creative Board, with creative direction from recently appointed Worldwide Creative Director Pablo Del Campo, made a final selection of 19 films by 18 directors.

This year the reel has a typically eclectic mix of music videos, animated shorts, humor, erotica, surrealism and the grotesque.  The 18 Directors selected for the New Directors’ Showcase reel 2014 hail from Denmark, France, Germany, Israel, Italy, Switzerland, UK and the USA.

The theme for the 2014 edition of the NDS is ‘Feel the Reel’, and was conceived by Saatchi & Saatchi creatives Linda Weitgasser & Alex Sattlecker to make the Showreel the hero of the event.  The aesthetic of the live show in Cannes was themed around a stylized medical experiment environment, and the 2,300 members of the audience were given sensory wristbands created by Studio XO to measure the audience’s emotional reaction to the reel they were shown.  The live show in Cannes was executive produced by Juliette Larthe of PRETTYBIRD and the creative directors were MLF and Studio XO.