Singapore - Saatchi & Saatchi Singapore has
appointed Natalie Vander Vorst as Regional Director. She will lead the regional
Mead Johnson account, overseeing brand development and driving business growth
for the client effective immediately.
“Having someone as experienced as Natalie as
part of our team will strengthen the work we do for our client and also improve
our account management capability,” said Paul Roebuck, CEO of Saatchi &
Saatchi Malaysia and Singapore. “I look forward to her insights and
contribution.”
“I’m excited to have joined Saatchi &
Saatchi in Singapore,” said Vander Vorst. “Creating emotionally compelling
campaigns that make a difference in the lives of people is what matters, and I
look forward to growing Mead Johnson as a leader in the market.”
Natalie Vander Vorst started her career at
Procter & Gamble in the U.S. and after getting her M.B.A. in Marketing at
the University of Chicago, she spent the next 15 years in advertising with Leo
Burnett in Chicago; DMB&B, FCB, JWT in New York; and Ogilvy & Mather in
Asia; building brands for several clients such as P&G, Kraft, Schick
Wilkinson Sword and Unilever in global roles on both communications and new
product development.
For the last several years, Natalie has been based in Singapore, working on regional and local integrated campaigns for Huggies, Kotex, Tang, Cadbury, Coca-Cola, Dove and Lady’s Choice, as well as leading the Unilever Food Solutions Dressings & Spreads business globally. Her previous role at Ogilvy & Mather involved new business development and leading integrated campaigns for a portfolio of clients including Philips, Mondelēz, Kimberly Clark and Unilever.
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