Saatchi & Saatchi Sydney’s ‘Penny the Pirate’ campaign for OPSM picked up two of only three Platinum awards granted, and also three Gold awards at the AMES Awards (Asian Marketing Effectiveness & Strategy) in Singapore.
The campaign won two Platinum awards for Digital Innovation and Branded Content and three Gold awards for Innovative Use of Media, Branded Content and Media Innovation.
The campaign has now won close to 80 awards and has picked up metal at many of the major award shows such as Cannes, London International Awards, Clio, Spikes Asia, Australian Mobile and App Design, ADMA, Caples, APAC Effies and New York Festivals.