Kuala Lumpur - Saatchi & Saatchi Arachnid has been
reappointed as the Digital Agency of Record for PETRONAS Lubricants
International (PLI) following an agency review involving seven other leading
agencies.
As the incumbent agency for PLI for the
last three years, Saatchi & Saatchi Arachnid has been responsible for the
development and management of all digital properties for PLI globally, which
include web, social and internal campaigns, and solutions.
Saatchi & Saatchi Arachnid Malaysia won
the business based on their credentials, track record and an in-depth review
process with PLI. There were seven other digital agencies participating, with
Next Digital, Tribal DDB, Leo Burnett and Creative Juice believed to have been
included amongst them.
In line with PLI’s aggressive marketing
plans in 2014 and beyond, Saatchi & Saatchi Arachnid will be tasked with
growing the brand’s visibility in the digital space and engaging with its business
and consumer targets through various initiatives, starting with revamping the
current PLI group website to cater to the requirements of their various global
offices.