San Juan - Badillo Saatchi & Saatchi, which only recently was the top winner from Puerto Rico at FIAP (Iberoamerican Advertising Festival) and at this country's Cúspide creative fest for the fifth consecutive year, has just garnered four awards (2 Gold, 1 Silver and 1 Bronze) in three categories at the Puerto Rico Sales & Marketing Executives Association's SME Digital Awards competition. The award ceremony was held recently in San Juan.
The two Gold winners were Mondelez Trident's "Trident Jam" promo as Best Digital Innovation and United Way's (Fondos Unidos de Puerto Rico) "Children Without Bullets" as Best Digital Execution in a Social Responsibility Campaign. The Silver award for Best Digital Execution in a Social Responsibility Campaign went to Toyota's "Miles of Joy" action. Mondelez Trident's "Trident Jam" promo also won a Bronze as Best Digital-led Integrated Campaign.
Erasto Freytes, the agency's CEO remarked: "We're all very pleased at the performance of our Digital Division's team which, under the inspired leadership of Claudio Chea, has won awards two years in a row at the SME Digital Awards competition."
To which Claudio Chea, Badillo Saatchi & Saatchi's Digital Director added: "It's been a year in which we've had great opportunities to communicate our brands' relationship with their audiences through the use of creative technology and social media. Ideas like ‘Trident Jam', in which a hardware device and game let players chew Trident gum as a token for participation. On ‘Children Against Bullets', local influencing artists seeded the cause, generating over 7 million media impressions in an island of 3.7 million people. In summary, our digital muscle is now flexed and agile, allowing us to take our clients and audiences into ever more ambitious and rewarding digital experiences."
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