Miami, FL - Saatchi
& Saatchi announces today that Analú Solana has been appointed President of
its agency in Mexico City, effective immediately.
Ms.
Solana was most recently Chief Operating Officer of BBDO Mexico, where she had
an impressive track record of business growth and creative success, helping to
propel the agency among the top-5 in billings and creative awards in the Mexico
market. During her 20-year tenure at BBDO, Ms. Solana helped the agency gain
clients such as P&G, Pepsico, Scotiabank, HP, Royal Caribbean, 3M,
Iusacell, Qualtia, Fedex, Visa and Mercedes Benz among others, while earning 12
Effies in different categories: non-alcoholic beverages, personal care, food,
pharmaceutical, entertainment and social along with multiple creative awards in
local and international creative contest such as Cannes, One Show, NY Festival,
Ojo de Iberoamérica and Circulo Creativo.
“Mexico is a critical market for Saatchi
& Saatchi locally, regionally and globally,” said Cynthia McFarlane,
Chairman and CEO, Saatchi & Saatchi Latin America and US Multicultural. “We
are thrilled to have someone of Analú’s calibre on board to drive
transformation to meet the needs of clients in a fragmented media world. She
has an integrated philosophy on communications and importantly, a keen eye for
great talent. I am convinced she has the right combination of operational
skills and business acumen to make Saatchi & Saatchi among the top
performers in the marketplace.”