Kuala Lumpur - Saatchi
& Saatchi Arachnid’s Facebook campaign ‘Tiny Trolls’ for Reckitt Benckiser company's
Durex Malaysia has won Silver at the Malaysia Effie Awards.
‘Tiny Trolls’ is a Facebook application that
promotes safe sex by humorously showing the consequences of unwanted
pregnancies. The Facebook app and Facebook-Connected mobile app enables users
to combine their photos with that of others to create images of frightful
offspring. The app made more than 29 million campaign impressions and resulted
in an almost 200% increase in Facebook fans; a significant milestone, as Durex
has not been able to openly communicate about safe sex through ATL due to
cultural and religious restrictions in Malaysia.
“We found that that using humour and harnessing
the sharing nature of social networks was the best way to get the message out
there. Photo based apps are something that people really engage with,” says
David Soo, General Manager at Saatchi & Saatchi Arachnid.
The Malaysia Effie Awards is organised by the
Malaysian Advertising Association (MAA), Association of Accredited Advertising
Agents Malaysia (4As) and Media Specialists Association (MSA), in association
with the Malaysia External Trade Development Corporation (MATRADE). Among the
judges were representatives from Malayan Banking Bhd, Maxis Bhd, Tune Hotels, L'Oreal
Malaysia and Guinness Anchor Bhd. Despite 85 entries submitted for competition
this year, only 18 awards were presented.
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
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Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
