Belgrade - The "One photo a day in the worst
year of life" campaign has won silver in Public Interest and bronze in Online Film
categories at the EPICA awards, extending its winning streak in 2013.
The
video was created and executed by Saatchi & Saatchi Belgrade for Fund B92.
It hit 3 million views on YouTube in just one week, prompting a global debate
about domestic violence, thanks to extensive coverage from media outlets from
all over the world. These reports drew the issue of domestic abuse back into
the focus of public attention, and brought tangible results to the table, resulting in two more shelters for women victims of domestic violence being opened in Serbia.
The
formidable results of the campaign made "One photo
a day in the worst year of life" the most successful viral in the
Balkan region this year.
The EPICA awards were established in 1987.
Having originally focused on the Europe, Middle East and Africa region
exclusively, the awards became global in 2012. EPICA is the only award for creativity
in the world awarded by a jury of journalists from print media covering
marketing and communications. This year, EPICA rounded up 540 agencies from 67
countries.
The next EPICA ceremony and creative
conference will take place in Delhi, India in January 2014.