Jakarta - Saatchi & Saatchi Indonesia and Biskuat have released 1000 Balon, the first Indonesian film to be made for children by children, an achievement recognised by the Muri Awards (Indonesia’s equivalent of the Guinness Book of World Records).
1000 Balon is the result of a nationwide campaign by Biskuat to “empower every child to shine in their own way”, and was executed on the ground and through multi-media platforms by Saatchi & Saatchi Indonesia.
Through the platform “Biskuat Kreasi
Semangat”, the initiative provided opportunities for Indonesian children to
explore their creative potential through multiple roles required in movie
production, including director, art director, scriptwriter, music composer,
cameraman, actor and costume designer. Talented participants were scouted
through auditions held in seven cities (Jakarta, Bandung, Semarang, Surabaya,
Medan, Makassar and Palembang) with digital auditions also received online.
50 children were selected to participate in
a two week training camp that provided them with the opportunity to learn the
theory and practice of film production, as well as creative thinking and team
work. Workshop sessions were led by some of Indonesia’s most well-known figures
in the movie industry, including Ardy Octaviand, Jujuk, Agung Dewantoro, Adrian
Martadinata, Trisia Mawarti, Wencislaus, and Ilya Sigma. Shooting of the film
was completed in seven days.
“Traditional advertising will continue to remain important, but the process of creating 1000 Balons was a great opportunity for us to introduce new ways of marketing in Indonesia,” said Dini Makmun, CEO of Saatchi & Saatchi Indonesia. “Not only does it contribute to the development of the next generation of creatives, it also shows that Nothing Is Impossible.”
The movie premiered in Jakarta at Blitz Megaplex theatres in Jakarta and Bandung in December 2013, and was then screened in six audition cities in January 2014 before being telecast on a leading Indonesian television channel.
Indonesian Trailer for 1000 Balon: http://www.youtube.com/watch?v=pKqOF8hx17k
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