Sydney - Saatchi & Saatchi Australia’s latest campaign for Toyota Hilux will launch tomorrow.
Directed by Tim Bullock from Scoundrel, the campaign celebrates the unbreakable
driver and shows what it takes to be worthy of the Unbreakable Hilux.
Saatchi & Saatchi ECD Mike Spirkovski stated: “For decades Hilux has
firmly held the flag for being ‘unbreakable’ and is seen as the pinnacle by many
of the hardest‐working blokes across the country. We simply
wanted to highlight that our Unbreakable Hilux deserves an equally unbreakable driver.
Nothing less.”
The campaign consists of a suite of
TV spots, and will be further supported by an extensive social, outdoor and digital
campaign.
All the films can be seen here.