New York - Saatchi
& Saatchi announces that Christine Prins is joining the New York office as
Chief Marketing Officer. She was most recently
Chief Growth Officer at kbs+. In her new
role, she will report to Saatchi & Saatchi New York CEO Brent Smart. Prins also becomes a member of the Agency’s
Leadership Team.
Smart comments: “It's hard to find proven winners in new
business. Christine is one. She's also one of us.”
Prins
adds: “I am thrilled to be joining the
team at Saatchi NY to help fuel the agency’s growth. I was inspired by the
strong vision and culture and am excited to have the opportunity to help write
this next chapter.”
About Christine Prins
Christine Prins joins Saatchi &
Saatchi NY from kbs+, where she was most recently Chief Growth Officer.
Throughout her six years at the agency she built and ran the new business
department helping attract key clients such as BMW, Vanguard, HomeGoods,
American Express, Harman Kardon, and Bank of Montreal, among many others.
Christine had previously held various new business positions at Publicis USA
leading up to her stint at kbs+.
Prior to jumping into agency new
business, Ms. Prins spent several years at a merchant services startup where
she managed marketing and sales as well as day-to-day operations and customer
service.
Originally from Miami, Christine is
fluent in Spanish and holds a BS in Marketing from the WP Carey School of
Business at Arizona State University. She is an active member of the 4A’s
agency new business committee and lives in NYC with her husband.