New
York
– Saatchi & Saatchi New York is pleased to announce the agency’s selection, by Vita
Coco coconut water, for a new advertising campaign slated to debut in Spring
2015. The agency’s work is exclusive to
North America and will entail the development of an integrated campaign across
all media platforms. Spending is
non-disclosed.
The selection of Saatchi & Saatchi
follows the recent Vita Coco news that the brand will soon sell in China,
underscoring Vita Coco’s global appeal and ongoing international marketing
strategy.
Vita Coco CEO Michael Kirban notes: “The
selection of a truly global agency like Saatchi & Saatchi is in line with our growth
strategy and supports Vita Coco’s goal of becoming truly synonymous with
coconut water.”
Brad Groves, account leader at Saatchi
& Saatchi, who was instrumental in winning the business, said: “The
potential is huge and we’re excited. We
love Michael and the guys at Vita Coco, they are the dream client, super
entrepreneurial and up for doing some great work.”