Saatchi & Saatchi New York Hires Gerry Graf

New York - Saatchi & Saatchi New York has announced that Gerry Graf has joined the New York office as Chief Creative Officer. He will partner with Mary Baglivo, CEO at Saatchi & Saatchi New York; CEO & Chair Americas. Baglivo and Graf report to Worldwide CEO Kevin Roberts and Worldwide Chief Creative Officer Bob Isherwood. Graf was previously Executive Creative Director at TBWAChiatDay New York and is currently the most awarded Creative Director in the world (according to rankings published by Creativity Magazine - August 2007).

"Gerry Graf started his advertising career at Saatchi & Saatchi New York and wrote his first ad for Tide," notes Roberts. "It's a real pleasure to welcome him back."

Isherwood adds: "I believe Gerry Graf is one of the few creative directors in the world with the courage to take on what we have in New York (world's #1 creatively at Cannes and Clios) and take it to a new level - particularly in film and digital."

Graf comments: "Sounds like fun!"

About Gerry Graf
Graf is one of the most entertaining and effective writers in the advertising business today. His dead on wit and ability to find the underlying humor in any brief makes him one of the most tenacious and passionate advocates of break through work in the industry. He can take anything and create great work.

Most recently Executive Creative Director at TBWA/Chiat Day, his work for Sprint and MARS (Skittles, Starburst, Combos and Snickers) garnered recognition in every prestigious award show on the planet. In August 2007, he was named the world's most awarded creative director by Creativity Magazine.

Graf has always been a writer at heart writing comedy sketches in college but started his career as a stockbroker after earning a degree from the University of Notre Dame. Once he realized that the ad industry offered him the opportunity to use his writing skills, he pursued a junior internship program at Saatchi and Saatchi before landing his first job at Wells Rich Greene.

In 1994 he joined BBDO where his ability to create effective advertising began to flourish and he helped create Snickers "Not going anywhere for a while?" campaign.

Between jobs at BBDO, Graf joined Goodby, Silverstein and Partners in San Francisco. At GS&P his clients included Nike, Budweiser, and Isuzu. He also created the "It's time for E*Trade" campaign. One spot, "Monkey", was named one of the top five Super Bowl commercials of all time by USA Today.

Following GS&P, Graf returned to BBDO New York as executive creative director at BBDO. His accounts included FedEx, Guinness, Red Stripe beer, and Harp Lager. He has also created campaigns for Doritos and was part of the team that created the "New York Miracle" campaign for Mayor Giuliani following the 9/11 tragedy.


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…