Singapore - Saatchi & Saatchi Singapore, in
partnership with the Social Enterprise Association of Singapore, held a
workshop on Friday, 14 March, to help local social enterprises build their
brands using insights and methodology more often available to mainstream
consumer brands.
"Social Enterprise is business that
makes the world a better place, and the need for these organisations to be
highly respected and highly loved by society is essential to their sustainable
growth,” said Paul Roebuck, CEO of Saatchi & Saatchi Singapore and
Malaysia.
The full day workshop was attended by
enterprises that benefitted entrepreneurs, the elderly, women’s interests, people with disabilities,
and the financially disadvantaged. Topics included the understanding of Saatchi
& Saatchi’s Lovemarks marketing methodology; learning to articulate a
brand’s purpose through storytelling; and understanding of key tools and trends
that can be leveraged to optimise social enterprise brands.
“Of late, corporations have become more
aware of the need to be involved in ground up initiatives to create social
impact in the community,” said Alfie Othman, Executive Director, Social
Enterprise Association. “Saatchi & Saatchi’s ‘Share the Love’ workshop is
an excellent example of how corporations can engage the social enterprise
sector in a more structured and productive manner. We invite more corporations
to support the local social enterprise sector.”
“We hope that through this initiative
Singapore’s social enterprise community, and Singapore at large, will benefit
from our experience in growing brands that people love,” said Andrew Bryson,
Regional Director of Transformation, Saatchi & Saatchi Asia-Pacific, and one
of the trainers at the workshop.
"An intensive and thought-provoking
workshop by Saatchi & Saatchi's fantastic team of trainers,” enthused Juliet
Chan and Valerie Ng, participants and co-founders of Mumsfairy and Mums Massage,
two social enterprise ventures that focus on wellness and wellbeing of mothers.
They
have inspired us to build Mumsfairy and Mums Massage into brands that are
respected and loved! We are very excited to act on and bring all the great
ideas generated to life. Thank you, Saatchi & Saatchi and the Social
Enterprise Association, for organising this useful session.”
Other trainers at the workshop from Saatchi & Saatchi included Jonathan Daly (Regional Planning Director), Jennie Morris (Creative Director), and Ruth Ibbotson (Digital Creative).
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