New York, NY - Saatchi & Saatchi New York
announces that Tanya LeSieur has been named into the new role of Chief
Production Officer at its Hudson Street headquarters. Tanya joined the Los
Angeles office of Saatchi & Saatchi in 2009 as Director of Integrated
Production. Over the past four years,
Tanya created the integrated production model
for the Los Angeles office and built its highly acclaimed digital, content and
production teams. In her new role, Tanya joins the Leadership team of the New York office.
Con Williamson, Chief Creative
Officer at Saatchi & Saatchi NY notes: “Tanya is the right person at the
right time to accelerate the integration of our creative work when the media
possibilities are expanding every day. She is smart, fun, experienced and a top
Saatchi person.”
Saatchi & Saatchi NY’s CEO Durk Barnhill said that Tanya LeSieur’s appointment is focused as much on client results as it is on the creative product. “Tanya’s role is to ensure that our work performs with an extra edge across all the forms of creative product that we make.”
“My goal in coming to New York is to infuse my ‘make it happen’ attitude and collaborative work style into the production groups at Saatchi & Saatchi New York, the entire New York team, and to work with our clients and partners to help produce work that is smart, strategic, creative and efficiently produced,” said LeSieur. “I’m excited to not only join the Saatchi & Saatchi NY team, but also to be based from Network headquarters so I can help make our network stronger and more collaborative across all production platforms.”
About Tanya LeSieur (Bio/Background)
Tanya is widely known throughout the advertising industry as a creative partner who seamlessly guides collaboration across diverse teams to produce groundbreaking work. She joined the Saatchi & Saatchi Network as part of its Los Angeles office in 2009 as Director of Integrated Production.
At Saatchi & Saatchi LA, she created the integrated production model for the agency and built and led a crew of integrated broadcast and digital producers, creative technologists, developers, editors, 3D studio artists, and business affairs and traffic managers.
In addition to managing and guiding all production for the entire Los Angeles office, Tanya was part of the management team and worked closely on public relations and new business efforts.
As part of the Saatchi & Saatchi
Network, Tanya has been a key contributor to the New Directors’ Showcase in
Cannes by researching and identifying emerging talent. She also consults on
digital initiatives and IT and workflow for the Saatchi and Publicis networks
worldwide.
A former Executive Producer at Goodby, Silverstein & Partners for ten years, Tanya oversaw integrated teams for brand and retail work on multiple clients including Comcast, Netflix, Hewlett-Packard, Nintendo Wii, TiVo, SBC, Saturn, Budweiser and agency new business.
She has worked with more than 55
clients in her career, running small and also very large productions across all
mediums and teams to optimize client budgets and produce the right work for the
right medium. Tanya has produced work that has won multiple awards at Cannes,
the One Show and D&AD to name just a few.
Tanya consistently shares her thought leadership across a number of key
industry forums, including AICP Conferences.
She has served as a judge for Effies Digital/Integrated Media, AICP
“Next” and is currently a member of the planning committee for the 4A’s “Create
Tech 2013.”
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