Toronto - Toyota Canada has launched the 2014 Corolla
with a 60 second television spot from Saatchi & Saatchi that shows the car in as many unique ways as
possible.
The ad was shot over 4 days with nearly 100
different cameras, using a number of completely unique and innovative camera
techniques.
Credits:Client: Toyota Canada
Agency: Saatchi & Saatchi Canada
Co-Executive Creative Directors: Helen Pak,
Brian Sheppard
Art Director, GCD: Joel Arbez
Writer, GCD: Matt Antonello
Head of Production: Michelle Orlando
Director: Chris Sargent
Production Company: Soft Citizen
Sound: RMW Music
Editing: Ross Birchall, Bijoux Editing
Post Production: The Vanity