Auckland - With over 6.5 million views on YouTube
already, Saatchi & Saatchi NZ’s Tui Beer Plumber stunt has now been
launched on TV.
The TV campaign includes; a series of
teasers, a 90 second TVC, and a range of 15 second TVCs to support a promotion
to win the chance to have a Tui beer tap in your own home, along with a full
programme of sales promotions, in-store giveaways and POS to support Tui Beer Plumber
in the coming months. Tui Beer Plumber
is the first execution of Tui’s new positioning “Always Something Brewing”.
The 90” TVC can be
found here: http://www.youtube.com/watch?v=A_ka8jkW3nI
And the 15” Promos as follows:
Tastes good - http://www.youtube.com/watch?v=77IiPhzyqOI
Slo mo - http://www.youtube.com/watch?v=38FEkKLeLfc
Russ under the house - http://www.youtube.com/watch?v=G3H9IQgzr1o
Cold beer - http://www.youtube.com/watch?v=4Bb58yweyz0