The first “Fillet Nordschleife”, created during the 24 hour race on the legendary Nürburgring!
To demonstrate how to handle power efficiently, the famous TV gourmet chef Mario Kotaska used the heat generated in the engine compartment during the race and served the racing crew and Lexus Germany boss Ferry M. M. Franz a special kind of premium fillet. The extraordinary event can be viewed on Facebook, YouTube and on www.lexus-motorsport.de, where all fans of fast tyres and good food can even learn how to cook their own “Fillet Nordschleife”.
“The project ‚Fillet Nordschleife' expresses how efficient the Lexus vehicles are and what the brand stands for – dynamics, sportiness and cutting-edge technology – in an unusual and gripping way,“ states Alexander Reiss, ECD at Saatchi & Saatchi.
René Menzel, Managing Director at Saatchi & Saatchi, adds: “We wanted to present relevant content that is a pleasure to watch and share. That’s why we linked tough motorsport, gourmet cooking and power efficiency. Nowhere else is the right temperature and timing as important as in cooking – and in racing. So we came up with the idea of implementing the unused energy of a 430 BHP race car to create something really special.”
The Saatchi & Saatchi team surrounding Alexander Reiss and René Menzel developed, designed and implemented the entire project for Lexus Germany – from the idea to the production of the film.
Saatchi & Saatchi has been working for Lexus Germany for around 25 years and is responsible for projects such as the launch campaigns for the vehicle models NX 300h, NX 200t, IS 300h, GS 300h and RX 450h for the premium manufacturer.
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
