Saatchi & Saatchi Russia shown «Nash football»

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Each soccer team has its own brand bus that takes them to the training camp or game. Probably, every football fan would love to get on there - thing which turns possible with the TV channel «Nash Football».In the new commercial developed by the creative agency Saatchi & Saatchi Russia, the soccer brand bus is driven by the well-known Russian…

Saatchi&Saatchi Russia Develops Brand Guidelines for Spartak Moscow Football Club

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Saatchi&Saatchi Russia has developed Spartak Moscow Football Club's first ever set of brand guidelines since the Club's inception in the early 1920's.  The guidebook incorporates a new crest, flexible branding system and an altogether new treatment of the Club's motto and gladiator imagery.  This work comes just before Spartak is set to move into a new, purpose-built home stadium, also…

Saatchi&Saatchi Russia Redesigns Moscow Public Transport Ticketing System

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Saatchi & Saatchi Russia, on assignment from the Moscow Department of Transport, has developed a design solution and media campaign for a new ticketing system, one which will encompass the city's entire public transport infrastructure including busses, trams, trolleys and metro underground.Starting from April 2, 2013, the new ticketing system, which has largely remained unchanged for several decades, will make it easier…

Shchusev State Museum of Architecture reveals the secrets of buildings in Moscow

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As a part of the project "Discover the full story", creative agency Saatchi & Saatchi has developed an advertising campaign for the Shchusev State Museum of Architecture.The objective of the campaign was to encourage Muscovites to visit the museum, whose collection reflects the thousand-year history of the architectural heritage of Russia.Using 3 key historic buildings which are true symbols of the city…

Neighbors were introduced to each other by Dixy Shop

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Agency Saatchi & Saatchi Russia developed a new advertising campaign for the shops of "Dixy".The new image campaign is continuing to develop a good strategy for the neighborhood. At this time the focus is the relationship between neighbors which tied by "Dixy".Tatiana Moseeva, Copywriter of Saatchi & Saatchi Russia: "We took the most typical situations, which known by people from…