On 25 of July the creative agency Saatchi & Saatchi Russia will launch the new book ‘Loveworks' at the Garage Center for Contemporary Culture at Gorky Park.
‘Loveworks' is the book features 20 case stories showcasing brands winning in the marketplace by applying the Lovemarks method. Brands featured in ‘Loveworks'include Lenovo, Guinness, Pampers, Swiffer, Safeguard, Camry, Lexus, Cheerios, T-Mobile, Visa, Miller, Skol, and The Ritz-Carlton.
‘Loveworks' is researched and written by Brian Sheehan, and delivers proof that emotionally-rich relationships between brands and consumers build the strongest businesses.
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, introduced the theory of Lovemarks ten years ago as "the future beyond brands." Lovemarks, named in 2011 by Advertising Age as one of the top 10 marketing ideas of the decade, forms the basis of Saatchi & Saatchi's work with clients around the world.‘Loveworks' is the story collection of making world's top brands lovemarks.
"Lovemarks has reframed marketing," says Roberts of the impact of the thinking within Saatchi & Saatchi. "Brian's new book presents Lovemarks with rigor, acute observation of marketing practice, and animates with great storytelling. I recommend it to all ‘chiefs' in business and organizations, entrepreneurs, brand managers, academics, and advertisers as timely, relevant, and creative."
At the book presentation in Moscow Shannon Cullum, CEO of Saatchi & Saatchi Russia, will show how the world's top marketers make emotional connections to win in the marketplace today.
The book ‘Loveworks' has already evaluated in advertising, marketing and business - the global presentation was held at the Cannes Lions Festival of Creativity on 19th June.